What is Private Label Manufacturing?
In this way, private label manufacturing is a production process where a company – called a ‘brand’ in this context – works with a manufacturer to create a product under the brand’s name. The products being produced are usually predesigned formulas, but the manufacturer provides customisable options that allow the brand to make the product their own. This might include aspects such as the packaging, formulation and branding that the brand wants to be in line with their specifications.
This model is particularly useful in the skincare and cosmetics industry as it allows brands to offer high-quality products without any investment in a facility of their own. Through cosmetic contract manufacturers, they can let a third party deal with the headache of production and focus on sales and marketing.
How Does Cosmetic Contract Manufacturing Work?
- Choosing a Manufacturer: The first stage follows: Choosing a cosmetic contract manufacturer that matches your brand’s objectives with a company that specializes in skincare private label manufacturing; that offers products across the spectrum; and that answers your questions. Who has the experience? Who offers the product you need? Who can customize?
- Product Development: If you have selected the specific manufacturer for production, the next step is product development. Most contract manufacturers offer a template of pre-developed formulas that can be tweaked according to your brand specifications. If it’s a face cream, serum or cleanser formula that you are working with, you may work backwards with the manufacturer to tweak the ingredients, the fragrance to the texture to align with your ideal vision. Or, the brand might require an off-the-shelf recipe, where the formula the manufacturer is selling to more than one customer has been tested and perfected by the manufacturer’s in-house team of chemists.
- Packaging and Branding: After the formula has been finalized, you can get involved in the packaging and labeling. Manufacturers will usually offer you a choice of packaging i.e. different size jars/bottle or packaging with your brand image to bring out your theme. However, regardless of the packaging you choose, it still needs to follow regulatory standards and attract your target market.
- Compliance and Quality Control: Working with cosmetic contract manufacturers has its advantages. This is because they take charge of the plateau of compliance for the manufacture of your cosmetic goods. All products being sold by the cosmetics and skincare industry go through a strict set of rules, irrespective of where it is being produced. From the point of manufacture to the packaging, your cosmetic products are being scrutinized to ensure they are safe for use by the consumers (dosage) and within the efficacy window. This often comes with a hefty price tag, as these cosmetics and skincare products are tested for their efficacy and toxicological profile to ensure safety. Your contract manufacturers will shoulder all these costs and ensure your cosmetic products will pass stricter global market standards.
- Production and Distribution: As soon as everything is agreed upon, the manufacturer produces the product on a large scale. The outsourcing company might also offer logistics services to store the products in warehouses until they are shipped to customers with faster delivery – all at the lowest cost to you.
Why Private Label Manufacturing is Ideal for Your Business
Private label manufacturing offers an affordable and time-efficient way of launching in the beauty market, without the risks and pricey costs of owning a manufacturing plant. You gain access to high-grade products, competitive favorable turnaround times in terms of production – and the possibility to expand your product line as your brand advances. With cosmetic contract manufacturers, you enjoy the peace of mind of knowing that the beauty items you provide your consumers are safe, effective, and ready for the market.
If you are looking for a company to manufacture your private label skincare from scratch and deliver premium quality products with the least amount of effort on your part, our team at Swift Innovation is happy to help you create the best beauty line you can imagine. For any enquiries, you may check out our website or
contact us via email.
